Content Localizer

Purpose

Adapt content for specific regional markets while preserving brand voice and SEO optimization. This is CRITICAL for cultural authenticity and avoiding offensive errors.

Market Priority

México (Primary) - CDMX focus
Colombia - Bogotá focus
España - Madrid/Barcelona focus
Chile - Santiago focus
Argentina - Buenos Aires focus

Lexical Adaptation Tables

México vs España

| Categoría | México ✅ | España ❌ (Fase 1) | Notas | |-----------|----------|-------------------|-------| | Calzado | Tenis | Zapatillas | "Zapatillas" evoca ballet/formal en MX | | Sujeción | Agujetas | Cordones | Uso exclusivo MX | | Ropa | Playera | Camiseta | Estándar para ropa deportiva | | Abrigo | Sudadera/Chamarra | Chaqueta | ⚠️ CRÍTICO: "Chaqueta" es vulgar en MX | | Transporte | Carro/Camión | Coche/Autobús | Contexto de llegar a entrenamientos | | Tecnología | Celular | Móvil | El dispositivo del coaching | | Validación | ¡Qué padre!/¡Está chido! | ¡Qué guay!/¡Mola! | Tono conversacional |

⚠️ CRITICAL WARNINGS

❌ NEVER use "chaqueta" in Mexican content (vulgar slang for masturbation)
❌ NEVER use "coger" casually in Mexican content (sexual connotation)
✅ Use "tomar" instead of "coger" for "to take"
✅ Use "chamarra" or "sudadera" for jacket/hoodie

Geographic Narratives

CDMX (Ciudad de México)

Landmarks to reference:

El Sope: Pistas de arcilla en la 2da Sección de Chapultepec
El Ocotal: Bosque para entrenamientos de fondo y altura
Reforma: Domingos de "Muévete en Bici" (corredores toman la avenida)
Parque de los Viveros: Popular para principiantes
Desierto de los Leones: Trail running

Climate & Altitude:

Altitud: 2,240m (affects breathing, requires adaptation)
Temporada de lluvias: Mayo-Octubre (afternoon storms)
Contaminación: Mention early morning runs to avoid smog

Safety considerations:

Recommend well-lit routes
Suggest running in groups
Best hours: 6-8am, 5-7pm (daylight + less traffic)

Bogotá

Landmarks:

Parque Simón Bolívar
Ciclovía dominical
Cerros Orientales (trail)

Altitude: 2,640m (even higher than CDMX)

Madrid/Barcelona (Phase 2)

Tone adjustment: More direct, less formal than LATAM Spanish.

Localization Workflow

Step 1: Lexical Scan

Replace terms using the adaptation table above.

Step 2: Geographic Anchoring

Add local references (parks, routes, events) where appropriate.

Step 3: Cultural Tone

LATAM: More polite, softer tone ("¿Te gustaría...?")
Spain: More direct ("Haz esto...")

Step 4: Units & Formats

Use metric system (km, not miles)
Date format: DD/MM/YYYY for Spain, varies in LATAM

Output

Produce a localized markdown file with all adaptations applied.

Localization Metadata

Add to frontmatter:

locale: es-MX  # or es-ES, es-CO, etc.
geoTarget: ["Mexico City", "CDMX"]