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抖音内容研究

当用户需要做抖音内容研究、抖音选题、热点观察、竞品内容对比、趋势判断、评论洞察或创作者资料整理时使用。面向内容运营、品牌调研和创作者。

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抖音内容研究

Use this skill when the user wants Douyin / 抖音 content research, topic planning, hot-topic observation, competitor content comparison, trend review, comment insight, creator profile review, creator works review, or research material organization.

API Key

Use SOCIALDATAX_API_KEY for SocialDataX requests. To get or manage an API Key, open https://socialdatax.com/?from=skillhub and follow the website API Key access flow. If a user asks where to get a key, provide only this URL; do not infer alternate domains. 获取或管理 API Key：访问 https://socialdatax.com/?from=skillhub，按官网的 API Key 申请/管理入口操作。环境变量名固定使用 SOCIALDATAX_API_KEY；不要引导用户使用其他域名。

Choose The Narrowest Entry

Prefer the most specific SocialDataX command for the user's task:

  • Hot-topic observation or trend review: use douyin hot-search or douyin search.
  • Content research, topic planning, or competitor content comparison: use douyin search.
  • One work review: use douyin detail.
  • Comment insight or discussion summary: use douyin comments or douyin replies.
  • Creator profile review: use douyin user-info.
  • Creator works or short-drama series review: use douyin user-posts or douyin user-series.

Preferred Direct CLI

Prefer the direct CLI when the agent can run shell commands. It does not require MCP server configuration:

npx -y socialdatax-skills@latest douyin hot-search --pretty
npx -y socialdatax-skills@latest douyin search --keyword "<keyword>" --pretty

Required arguments for content research:

  • --keyword <text>: topic, niche, audience, product, account, or content angle; use the user's actual intent, trim whitespace, and keep it focused.

Optional arguments:

  • --page-token <next_page_token>: opaque pagination token returned by the previous page.
  • --sort-type <general|time_descending|like_count_descending>: optional sort value; omit it for the default sort.
  • --publish-time-range <all|day|week|half_year>: optional publish-time filter; omit it for no publish-time filter.
  • --duration-range <all|under_1_minute|one_to_five_minutes|over_5_minutes>: optional duration filter; omit it for no duration filter.
  • --content-type <all|video|image>: optional content type filter; omit it for all content types.
  • --pretty: output formatting only; it does not change the research topic or returned works.

For work URLs, creator URLs, comment review, creator facts, creator work lists, hot topics, or short-drama series, call the matching socialdatax-skills Douyin subcommand instead of forcing every request through keyword research.

Safety Boundary

This skill is read-only. It does not read local browser data, does not save API keys, and does not perform login, posting, liking, commenting, or account changes.

MCP Tools

If MCP tools are already available in the current agent, choose the narrowest matching Douyin tool for the user's task. For keyword research, use douyin_search_videos; for hot-topic observation, use douyin_get_hot_search_list.

Continue pagination only when next_page_token is non-empty, and keep the same keyword and filters while changing only the page token.

Output Guidance

Summarize visible evidence separately from interpretation. For broad research, organize findings by topic clusters, content angles, audience needs, creator positioning, trend signals, comment themes, and practical next steps. Use concrete examples when the user needs traceability.