Ebook & Lead Magnet Generator

When to use this skill

User asks to create an ebook
User needs a lead magnet
User wants a downloadable guide
User mentions gated content
User needs PDF resource structure

Workflow

[ ] Define lead magnet type
[ ] Create content outline
[ ] Write chapter content
[ ] Add design elements
[ ] Create landing page copy
[ ] Build email sequence

Instructions

Step 1: Lead Magnet Type Selection

| Type | Pages | Best For | Effort | | ----------- | ----- | --------------------- | ------ | | Checklist | 1-3 | Quick wins, processes | Low | | Cheat sheet | 1-2 | Reference, shortcuts | Low | | Template | 1-5 | Workflows, documents | Low | | Toolkit | 3-10 | Resource collection | Medium | | Guide | 10-20 | How-to, tutorials | Medium | | Report | 15-30 | Research, data | Medium | | Ebook | 20-50 | Comprehensive topics | High | | Workbook | 15-40 | Exercises, worksheets | High |

Step 2: Ebook Structure

Front Matter (3-5 pages): Cover, title page, about author, table of contents, introduction

Body (15-40 pages): 4-8 chapters covering foundation, core concepts, implementation

Back Matter (2-4 pages): Summary, resources, about company, CTA page

| Ebook Length | Chapters | Pages per Chapter | | -------------- | -------- | ----------------- | | Short (15-20) | 3-4 | 3-4 pages | | Medium (25-35) | 5-6 | 4-5 pages | | Long (40-50) | 7-8 | 5-6 pages |

Step 3: Chapter Structure

Each chapter includes:

Opening hook (1-2 paragraphs)
Key concepts (2-3 sections with examples)
Callout boxes (pro tips, warnings, checklists)
Chapter summary with takeaways
Action step for reader

See examples/content-templates.md for chapter and callout templates.

Step 4: Front & Back Matter

Introduction template: Who this is for, what you'll learn (3 outcomes), how to use the guide, about author/company.

CTA page: Bridge from content to offer, what's included, clear call-to-action with link.

See examples/content-templates.md for full templates.

Step 5: Design Specifications

Provide design brief with: brand colors (hex), fonts, page size, margins, visual style, and recurring element styles (chapter openers, callout boxes, pull quotes).

Step 6: Landing Page Copy

Include: headline, subheadline, hero image, problem statement, "what you'll learn" bullets, "what's inside" chapter list, "who this is for" qualifiers, form, and trust elements.

See examples/promotion-templates.md for landing page structure.

Step 7: Email Sequence

4-email nurture sequence:

Delivery (immediate): Thank you + download link
Value add (day 2): Common mistake + tip
Case study (day 4): Success story related to topic
Conversion (day 6-7): CTA to next step

See examples/promotion-templates.md for email templates.

Step 8: Quick Lead Magnets

For simpler formats (checklist, cheat sheet), use streamlined templates in examples/quick-templates.md.

Output Format

# [Lead Magnet Title]

## Overview

**Type:** [Ebook/Guide/Checklist/etc.]
**Length:** [Page count]
**Audience:** [Target reader]
**Goal:** [Conversion objective]

---

## Table of Contents

[Full TOC with page estimates]

---

## Content

[Front matter, chapters, back matter]

---

## Design Brief

[Specifications for designer]

---

## Landing Page Copy

[Complete landing page content]

---

## Email Sequence

[4-email nurture sequence]

Validation

Before completing:

[ ] Title is compelling and benefit-focused
[ ] Each chapter has clear takeaways
[ ] Callout boxes add value
[ ] CTA is present and clear
[ ] Landing page copy matches content
[ ] Email sequence builds to conversion
[ ] Design specs are complete

Error Handling

Topic too broad: Narrow to specific outcome or audience segment.
No clear conversion goal: Define what reader should do next before writing.
Content too thin: Add case studies, examples, or data.
Too long for format: Split into series or reduce scope.
No existing content: Start with outline; use research to fill gaps.

Resources

Canva - Ebook design templates
Beacon - Lead magnet creator
Designrr - Ebook design tool
ConvertKit - Email sequence automation