Brand Monitoring 📡

Track brand mentions across social media platforms and analyze sentiment.

Installation

npx skills add nexscope-ai/eCommerce-Skills --skill brand-monitoring -g

Features

Mention Monitoring — Track brand mentions across platforms
Sentiment Analysis — Positive/negative/neutral classification
Trend Tracking — Monitor mention volume changes
Crisis Detection — Alerts for negative spikes or crisis keywords
Competitor Comparison — Share of voice analysis
Keyword Extraction — Identify trending topics
Report Generation — Weekly/monthly reports

Supported Platforms

| Platform | Method | Stability | |----------|--------|-----------| | Reddit | Public JSON API | ⚠️ Rate limited | | Google News | RSS Feed | ✅ Stable | | DuckDuckGo | Instant Answer API | ✅ Stable | | YouTube | HTML/RSS | ⚠️ Unstable |

Analysis Dimensions

| Dimension | Method | Output | |-----------|--------|--------| | Volume | Mention count | Trend graph | | Sentiment | NLP analysis | Sentiment score | | Sources | Platform breakdown | Source distribution | | Keywords | Topic extraction | Word cloud | | Competitors | Share of voice | Comparison chart |

Usage

Basic Monitoring

python3 scripts/monitor.py "YourBrand"

With Competitors

python3 scripts/monitor.py '{
  "brand": "YourBrand",
  "competitors": ["CompA", "CompB"],
  "platforms": ["reddit", "google_news"]
}'

Demo Mode

python3 scripts/monitor.py --demo

Output Example

📡 Brand Monitoring Report

Brand: YourBrand
Period: Last 7 days
Platforms: Reddit, Google News, YouTube

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📊 MENTION OVERVIEW

Total Mentions: 127
├── Reddit: 82 (65%)
├── Google News: 35 (28%)
└── YouTube: 10 (8%)

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

😊 SENTIMENT ANALYSIS

Positive: 45% ████████░░
Neutral:  38% ███████░░░
Negative: 17% ███░░░░░░░

Overall Score: 7.2/10 ✅

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📈 TREND (7 days)

Mon ████████ 25
Tue ██████ 18
Wed ███████ 21
Thu █████████ 28
Fri ████████ 22
Sat ███ 8
Sun ██ 5

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

🔥 TRENDING KEYWORDS

1. quality (32x)
2. shipping (28x)
3. customer service (22x)
4. price (18x)
5. recommended (15x)

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

⚠️ ALERTS

🔴 Negative spike on Thursday (+40%)
   Related to: shipping delays
   Recommendation: Monitor and respond

Crisis Detection

| Alert Level | Trigger | Action | |-------------|---------|--------| | 🟢 Normal | < 20% negative | Continue monitoring | | 🟡 Warning | 20-40% negative | Investigate sources | | 🔴 Crisis | > 40% negative | Immediate response needed |

Monitoring Workflow

Set up brand keywords
      ↓
Monitor platforms
      ↓
Analyze sentiment
      ↓
Detect anomalies
      ↓
Generate alerts
      ↓
Weekly report

Part of Nexscope AI — AI tools for e-commerce sellers.