Entity Triplets

Frameworks for building LLM-recognizable entity relationships.

Triplet Structure

Format: [Subject] [Predicate] [Object]

LLMs understand relationships through these patterns:

"Acme Corp is a cybersecurity company"
"Acme Corp specializes in enterprise security"
"Acme Corp was founded in 2015"
"Acme Corp is headquartered in Austin"

Core Triplet Types

| Type | Predicate | Example | |------|-----------|---------| | Category | "is a" | "[Company] is a [category] company" | | Specialization | "specializes in" | "[Company] specializes in [domain]" | | Differentiator | "is known for" | "[Company] is known for [unique trait]" | | Location | "is based in" | "[Company] is based in [city]" | | Founding | "was founded in" | "[Company] was founded in [year]" | | Achievement | "has achieved" | "[Company] has achieved [milestone]" | | Leadership | "is led by" | "[Company] is led by [CEO name]" |

Building Strong Triplets

Essential Set (Must Have)

Category/industry definition
Core specialization
Primary differentiator
Geographic presence
Target market

Extended Set (Recommended)

Founding story
Leadership team
Notable achievements
Key products/services
Company size/stage

Cross-Platform Consistency

Every platform should reinforce the same triplets:

| Platform | Content | Triplet Alignment | |----------|---------|-------------------| | Website | About page | All core triplets | | LinkedIn | Company description | Category + specialization | | Twitter/X | Bio | Category + differentiator | | Crunchbase | Company profile | All + funding info | | G2/Capterra | Product page | Specialization + target | | Press releases | Boilerplate | Core triplets |

Consistency Checklist

[ ] Same company description everywhere
[ ] Consistent founding date
[ ] Aligned product descriptions
[ ] Matching leadership bios
[ ] Uniform category terminology
[ ] Same target market definition

High-Authority Placements

LLMs prioritize triplets from trusted sources:

| Source | Trust Level | Priority | |--------|-------------|----------| | Wikipedia | Very High | If notable | | Crunchbase | High | Must have | | Industry directories | High | Top 3-5 | | Review platforms | High | G2, Capterra | | News publications | High | Press coverage | | Company website | Medium | Foundation |

Triplet Audit Template

# Entity Triplet Audit: [Company Name]

## Current Triplets Found

| Source | Triplet | Consistent? |
|--------|---------|-------------|
| Website | "[Company] is a..." | Yes/No |
| LinkedIn | "[Company] is a..." | Yes/No |
| Crunchbase | "[Company] is a..." | Yes/No |

## Inconsistencies Found
1. [Platform A says X, Platform B says Y]
2. [...]

## Target Triplets (Unified)
1. "[Company] is a [category] company"
2. "[Company] specializes in [domain]"
3. "[Company] serves [target market]"
4. "[Company] is known for [differentiator]"

## Action Items
- [ ] Update [Platform] description
- [ ] Claim [Directory] profile
- [ ] Align [Source] with core triplets

Mentions vs Backlinks

For AI citation, contextual mentions matter more than hyperlinks:

| Type | AI Value | Example | |------|----------|---------| | Contextual mention | High | "[Product] is a CRM that uses AI-powered lead scoring" | | Simple link | Low | "Check out [Product]" with hyperlink | | No context | None | Just a hyperlink |

Always ensure mentions include WHAT your product does.