Focus.AI Brand System

This skill applies Focus.AI brand guidelines to create consistent, on-brand materials across two sub-brands.

Required Reading

IMPORTANT: Before creating any branded material, you MUST read the appropriate design system files:

For ALL Brand Work

First, read the shared foundations:

Read: ${CLAUDE_PLUGIN_ROOT}/THEFOCUS_DESIGN_SYSTEM.md

Then, Based on Context

For Client Materials (proposals, case studies, client work, service pages):

Read: ${CLAUDE_PLUGIN_ROOT}/THEFOCUS_CLIENT_DESIGN_SYSTEM.md

For Labs Materials (research, experiments, blog posts, open source):

Read: ${CLAUDE_PLUGIN_ROOT}/THEFOCUS_LABS_DESIGN_SYSTEM.md

Brand Selection Guide

| Context | Brand | Design System File | |---------|-------|-------------------| | Client proposals | Client | THEFOCUS_CLIENT_DESIGN_SYSTEM.md | | Case studies | Client | THEFOCUS_CLIENT_DESIGN_SYSTEM.md | | Service pages | Client | THEFOCUS_CLIENT_DESIGN_SYSTEM.md | | Product marketing | Client | THEFOCUS_CLIENT_DESIGN_SYSTEM.md | | Conference analysis | Labs | THEFOCUS_LABS_DESIGN_SYSTEM.md | | Research reports | Labs | THEFOCUS_LABS_DESIGN_SYSTEM.md | | Experiments | Labs | THEFOCUS_LABS_DESIGN_SYSTEM.md | | Technical blog posts | Labs | THEFOCUS_LABS_DESIGN_SYSTEM.md | | Open source projects | Labs | THEFOCUS_LABS_DESIGN_SYSTEM.md |

Rule of thumb: Client work or selling services → Client brand. Sharing learnings or exploring → Labs brand.

Quick Difference Summary

| Aspect | Client | Labs | |--------|--------|------| | Aesthetic | Magazine / editorial | Bell Labs / RAND Corporation | | Primary accent | Petrol #0e3b46 | Rand-Blue #0055aa | | Secondary accent | Vermilion #c3471d | Alert-Red #d93025 | | Voice | Confident, professional, clear | Curious, wry, generous |

Workflow

1. Determine brand: Client work → Client brand. Research/sharing → Labs brand.
2. Read foundations: Load THEFOCUS_DESIGN_SYSTEM.md
3. Read brand specifics: Load the appropriate brand file (Client or Labs)
4. Apply guidelines: Follow typography, colors, layout, and voice from the loaded files
5. Verify: Check against the quality checklist in the design system files

Commands

/report - Generate Printable Report

Convert a markdown file to a styled HTML report for PDF printing:

/report file:./my-document.md style:labs
/report file:./proposal.md style:client

• file: Path to the markdown file (required)
• style: Brand style - labs (default) or client

The command generates a self-contained HTML file, opens it in your browser, and you can print to PDF with Cmd+P.

Assets

• ${CLAUDE_PLUGIN_ROOT}/assets/fonts/ — Font files (use Inter + Courier Prime for new work)
• ${CLAUDE_PLUGIN_ROOT}/assets/examples/ — HTML implementation examples
• ${CLAUDE_PLUGIN_ROOT}/templates/ — HTML report templates (client-report.html, labs-report.html)