Landing Page Copy Generator

When to use this skill

User asks to write landing page copy
User needs hero section content
User wants high-converting headlines
User mentions sales pages or opt-in pages
User needs CTA optimization

Workflow

[ ] Identify page goal and audience
[ ] Write headline variants
[ ] Create hero section
[ ] Build page sections
[ ] Add social proof elements
[ ] Optimize CTAs

Instructions

Step 1: Identify Landing Page Type

| Page Type | Goal | Key Elements | | -------------- | ----------------- | -------------------------------------------- | | Lead gen | Email capture | Headline, benefit, form, lead magnet | | Sales page | Purchase | Long-form, objections, testimonials, pricing | | SaaS signup | Free trial/demo | Features, social proof, simple form | | Webinar | Registration | Urgency, speaker bio, agenda, countdown | | App download | Install | Screenshots, ratings, store buttons | | Coming soon | Waitlist | Teaser, email capture, launch date | | Product launch | Awareness + sales | Features, demo, pricing, urgency |

Step 2: Page Structure by Goal

Lead generation page:

Hero (headline + subhead + form)
Problem agitation
Solution introduction
What you'll get (lead magnet preview)
Social proof (testimonials or logos)
Final CTA

SaaS landing page:

Hero (headline + subhead + CTA + visual)
Logo bar (social proof)
Problem section
Features/benefits (3-4 blocks)
How it works (3 steps)
Testimonials
Pricing
FAQ
Final CTA

Sales page (long-form):

Hero (headline + hook)
Story/problem
Agitation (pain points)
Solution reveal
Benefits (detailed)
Features
Social proof (heavy)
Bonuses
Pricing + guarantee
Objection handling
Urgency
Final CTA

Step 3: Write Headlines

Use formulas from examples/formulas-reference.md:

[End result] without [pain point]
The [adjective] way to [outcome]
[Do thing] in [timeframe]
Stop [pain]. Start [pleasure]
Finally, [solution to common problem]

Step 4: Build Sections

Use templates from examples/section-templates.md:

Hero section with headline, subhead, CTA, trust indicators
Problem/agitation section with pain points
Benefits section with 3 benefit blocks
How it works (3 steps)
Social proof (testimonials, logos, stats)
FAQ for objection handling
Final CTA with urgency if applicable

Step 5: Optimize CTAs

CTA button patterns:

Action + benefit: "Get my free guide"
Immediate value: "Try free for 14 days"
Remove friction: "No credit card required"
Personalized: "Start my trial"
Urgency: "Claim your spot"

Output Format

## Landing Page Copy: [Product/Offer Name]

**Page type:** [Lead gen/Sales/SaaS/etc.]
**Goal:** [Primary conversion action]
**Target audience:** [Who this is for]

---

### Hero Section

[Complete hero with headline, subhead, CTA, trust elements]

### Problem Section

[Pain point identification and agitation]

### Solution/Benefits Section

[3-4 benefit blocks]

### How It Works

[3-step process]

### Social Proof

[Testimonials, logos, stats]

### FAQ

[4-6 objection-handling questions]

### Final CTA

[Closing section with urgency if applicable]

---

### Headline Variants (for A/B testing)

1. [Variant A]
2. [Variant B]
3. [Variant C]

Validation

Before completing:

[ ] Clear value proposition in headline
[ ] Audience-specific language used
[ ] Benefits emphasized over features
[ ] Social proof included
[ ] Single clear CTA per section
[ ] Objections addressed
[ ] Mobile-friendly structure (scannable)
[ ] Urgency is authentic, not manipulative

Error Handling

No clear offer: Ask what specific action visitors should take.
No audience defined: Ask who the ideal customer is and their main pain point.
Features only, no benefits: Convert each feature using "so you can..." framework.
No social proof: Suggest collecting testimonials, or use "trusted by X users" if applicable.
Too much text: Simplify to one key message per section; use bullet points.

Resources

examples/section-templates.md - Full section templates
examples/formulas-reference.md - Headline and CTA formulas
Unbounce Landing Page Examples - Inspiration
GoodUI - Conversion patterns
CopyHackers - Copywriting education