Marketing Skills for AI Agents

Skill by ara.so — Daily 2026 Skills collection.

coreyhaines31/marketingskills is a collection of markdown-based AI agent skills covering CRO, copywriting, SEO, analytics, paid ads, email, and growth engineering. Install them once and any compatible agent (Claude Code, Cursor, Codex, Windsurf) gains specialized marketing expertise and frameworks.

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How Skills Work

Each skill is a markdown file that tells AI agents:

• When to activate (trigger phrases)
• What frameworks to apply (e.g. AIDA, PAS, Jobs-to-be-Done)
• What to produce (copy, code, audits, strategies)
• Which other skills to reference (cross-skill dependencies)

All skills read product-marketing-context first — it's the shared foundation containing your product, audience, and positioning.

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Installation

Option 1: CLI (Recommended)

# Install all 33 skills at once
npx skills add coreyhaines31/marketingskills

# Install only specific skills
npx skills add coreyhaines31/marketingskills --skill page-cro copywriting seo-audit

# See all available skills before installing
npx skills add coreyhaines31/marketingskills --list

Skills land in .agents/skills/ with a symlink to .claude/skills/ for Claude Code.

Option 2: Claude Code Plugin

/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills

Option 3: Git Clone

git clone https://github.com/coreyhaines31/marketingskills.git
cp -r marketingskills/skills/* .agents/skills/

Option 4: Git Submodule (for team projects)

git submodule add https://github.com/coreyhaines31/marketingskills.git .agents/marketingskills
# Reference skills from .agents/marketingskills/skills/

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Project Structure

marketingskills/
├── skills/
│   ├── product-marketing-context/   ← Start here — foundation for all others
│   ├── page-cro/
│   ├── copywriting/
│   ├── seo-audit/
│   ├── ab-test-setup/
│   ├── email-sequence/
│   ├── paid-ads/
│   └── ... (33 skills total)
└── README.md

Each skill directory contains a SKILL.md (or README.md) with structured instructions the agent reads.

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First Step: Set Up Product Marketing Context

Before using any other skill, create your context file. This is the single most important step.

"Create my product marketing context"

The agent will generate .agents/skills/product-marketing-context/context.md by asking about:

• Product name, description, and category
• Target audience and ICPs
• Core value proposition and positioning
• Key competitors
• Pricing and business model
• Tone and brand voice

Every other skill reads this file automatically before executing.

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Available Skills Reference

Foundation

| Skill | Use When | |-------|----------| | product-marketing-context | Creating or updating your shared product/positioning doc |

SEO & Content

| Skill | Use When | |-------|----------| | seo-audit | Auditing or diagnosing SEO issues | | ai-seo | Optimizing for LLM/AI search citations | | site-architecture | Planning URL structure, navigation, internal links | | programmatic-seo | Building SEO pages at scale from templates + data | | schema-markup | Adding structured data / JSON-LD | | content-strategy | Planning what content to create and why |

CRO (Conversion Rate Optimization)

| Skill | Use When | |-------|----------| | page-cro | Optimizing any marketing or landing page | | signup-flow-cro | Improving signup/trial activation flows | | onboarding-cro | Improving post-signup activation and time-to-value | | form-cro | Optimizing lead capture, contact, or non-signup forms | | popup-cro | Creating or improving popups, modals, slide-ins | | paywall-upgrade-cro | In-app paywalls, upgrade screens, feature gates |

Copy & Content

| Skill | Use When | |-------|----------| | copywriting | Writing homepage, landing page, or any marketing copy | | copy-editing | Editing or improving existing copy | | cold-email | Writing B2B cold outreach sequences | | email-sequence | Building drip, lifecycle, or onboarding emails | | social-content | LinkedIn, Twitter/X, Instagram content |

Paid & Measurement

| Skill | Use When | |-------|----------| | paid-ads | Google Ads, Meta, LinkedIn, Twitter campaigns | | ad-creative | Generating ad headlines, descriptions, primary text | | ab-test-setup | Planning and implementing A/B experiments | | analytics-tracking | Setting up or auditing GA4, Segment, Mixpanel |

Growth & Retention

| Skill | Use When | |-------|----------| | referral-program | Building referral or affiliate programs | | free-tool-strategy | Planning free tools for lead gen or SEO | | churn-prevention | Cancellation flows, save offers, dunning | | lead-magnets | Creating email capture lead magnets |

Sales & GTM

| Skill | Use When | |-------|----------| | revops | Lead lifecycle, CRM, marketing-to-sales handoff | | sales-enablement | Pitch decks, one-pagers, objection handling | | launch-strategy | Product launches, feature announcements | | pricing-strategy | Pricing, packaging, monetization decisions | | competitor-alternatives | Comparison and alternative pages |

Strategy

| Skill | Use When | |-------|----------| | marketing-ideas | Brainstorming marketing strategies and tactics | | marketing-psychology | Applying behavioral science to marketing |

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Usage Examples

Example 1: Audit and improve a landing page

"Audit my landing page at src/pages/index.tsx and suggest CRO improvements"

The agent reads product-marketing-context, activates page-cro, then:

1. Reviews the page structure, headline, CTA placement
2. Applies frameworks (AIDA, above-the-fold analysis, social proof audit)
3. Outputs a prioritized list of changes with implementation code

Example 2: Write a homepage from scratch

"Write homepage copy for my SaaS product using the copywriting skill"

Output includes hero headline variants, subheadline, feature sections, social proof blocks, and CTAs — all grounded in your product-marketing-context.

Example 3: Set up A/B testing

"Help me set up an A/B test for my pricing page CTA button"

The agent activates ab-test-setup and generates:

// Example output: Google Optimize / custom A/B test scaffold
const experiments = {
  pricing_cta_test: {
    id: 'pricing-cta-v1',
    variants: [
      { id: 'control', cta: 'Start Free Trial' },
      { id: 'variant_a', cta: 'Get Started Free' },
      { id: 'variant_b', cta: 'Try It Free — No Card Required' }
    ],
    metric: 'signup_click',
    minimumDetectableEffect: 0.05,
    confidenceLevel: 0.95
  }
};

// Split traffic deterministically by user ID
function getVariant(userId, experimentId) {
  const hash = simpleHash(`${userId}-${experimentId}`);
  const variantIndex = hash % experiments[experimentId].variants.length;
  return experiments[experimentId].variants[variantIndex];
}

Example 4: Generate programmatic SEO pages

"Create a programmatic SEO page template for '[tool] alternatives' pages"

The agent activates programmatic-seo + competitor-alternatives and scaffolds:

// Next.js dynamic route: /pages/[competitor]-alternatives.js
export async function getStaticPaths() {
  const competitors = await fetchCompetitors(); // your data source
  return {
    paths: competitors.map(c => ({ params: { competitor: c.slug } })),
    fallback: 'blocking'
  };
}

export async function getStaticProps({ params }) {
  const data = await getCompetitorData(params.competitor);
  return { props: { competitor: data }, revalidate: 86400 };
}

Example 5: Build an email sequence

"Write a 5-email onboarding sequence for new trial users"

Activates email-sequence + onboarding-cro. Produces:

• Email 1: Welcome + single activation action (Day 0)
• Email 2: Value reinforcement + feature highlight (Day 2)
• Email 3: Social proof / case study (Day 4)
• Email 4: Overcome objections / FAQ (Day 6)
• Email 5: Trial ending + upgrade CTA (Day 8)

Each with subject line, preview text, body copy, and CTA.

Example 6: Schema markup for SEO

"Add schema markup to my blog post template"

// Output: JSON-LD for Article schema
const articleSchema = {
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": post.title,
  "description": post.excerpt,
  "author": {
    "@type": "Person",
    "name": post.author.name,
    "url": post.author.url
  },
  "datePublished": post.publishedAt,
  "dateModified": post.updatedAt,
  "publisher": {
    "@type": "Organization",
    "name": process.env.SITE_NAME,
    "logo": {
      "@type": "ImageObject",
      "url": process.env.SITE_LOGO_URL
    }
  }
};

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Skill Cross-References (Dependency Map)

When working on a task, the agent may activate multiple skills together:

Landing page optimization:
  page-cro → copywriting → ab-test-setup → analytics-tracking

SEO content strategy:
  seo-audit → content-strategy → ai-seo → schema-markup

Sales pipeline:
  revops → sales-enablement → cold-email → email-sequence

Growth loop:
  free-tool-strategy → programmatic-seo → referral-program → analytics-tracking

You can invoke multiple skills explicitly:

"Use page-cro and copywriting skills to rewrite my /pricing page"
"Apply marketing-psychology and copywriting to my checkout flow"

---

Configuration

No config file required. Skills are self-contained markdown files. The only configuration is your product-marketing-context document.

To update your context at any time:

"Update my product marketing context — we just changed our target audience to enterprise"

---

Adding Custom Skills

Create a new skill directory following the same pattern:

mkdir .agents/skills/my-custom-skill
cat > .agents/skills/my-custom-skill/SKILL.md << 'EOF'
---
name: my-custom-skill
description: What this skill does
triggers:
  - phrase that activates this skill
---

# My Custom Skill

## When to Use
...

## Process
...

## Related Skills
- product-marketing-context (always read first)
EOF

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Contributing

git clone https://github.com/coreyhaines31/marketingskills.git
cd marketingskills

# Add a new skill
mkdir skills/my-new-skill
# Create skills/my-new-skill/README.md following existing skill format

# Update the skills table in README.md
# Open a PR

The README.md skills table is auto-generated between <!-- SKILLS:START --> and <!-- SKILLS:END --> markers.

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Troubleshooting

Skills not activating in Claude Code

# Verify symlink exists
ls -la .claude/skills/
# If missing, re-run install
npx skills add coreyhaines31/marketingskills

Agent ignoring product context

• Make sure .agents/skills/product-marketing-context/context.md exists
• If missing: "Create my product marketing context" to regenerate it

Installing specific skills only

npx skills add coreyhaines31/marketingskills --skill copywriting page-cro seo-audit analytics-tracking

Updating to latest skills

npx skills update coreyhaines31/marketingskills
# or if using submodule:
git submodule update --remote .agents/marketingskills

Skill conflicts with other installed skill packs

• Skills are namespaced by directory — no conflicts expected
• If an agent activates the wrong skill, be explicit: "Use the page-cro skill from marketingskills"

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Resources

• Agent Skills spec — the standard these skills follow
• Coding for Marketers — guide for non-technical users
• Conversion Factory — Corey's CRO agency
• Swipe Files — marketing newsletter
• Magister — autonomous AI CMO using these skills
• Issues — get help or report bugs