Amazon Keyword Research Agent

Build a complete keyword strategy for any Amazon product. From a seed keyword or competitor ASIN, discover high-converting terms, estimate volumes, and prioritize for listing SEO and PPC.

Commands

kw research [keyword]           # full keyword research from seed term
kw asin [ASIN]                  # reverse ASIN keyword extraction
kw cluster [keyword]            # build keyword clusters/themes
kw difficulty [keyword]         # assess competition level
kw trending                     # find trending search terms
kw negative [keyword]           # generate negative keyword list
kw listing [keyword]            # extract keywords for listing placement
kw save [name]                  # save keyword set to memory
kw history                      # show saved keyword sets

What Data to Provide

• Seed keyword — your main product keyword (e.g., "yoga mat")
• Product description — helps discover related terms
• Competitor ASINs — reverse-engineer their keyword strategy
• Target market — US, UK, DE, etc.
• Budget/focus — broad discovery vs. focused exact-match targeting

Keyword Research Framework

Phase 1: Seed Expansion

• Head terms → broad variations → long-tail
• Synonym discovery (material, use case, audience, benefit)
• Negative intent filtering (irrelevant, competitor brand)

Phase 2: Classification

| Type | Example | Best Use | |------|---------|----------| | Head term | yoga mat | Title, high competition | | Long-tail | non-slip yoga mat 6mm thick | Bullet points, backend | | Use-case | yoga mat for hot yoga | Backend, A+ content | | Audience | yoga mat for beginners | PPC exact match | | Attribute | extra thick yoga mat purple | Long-tail PPC | | Problem | yoga mat without smell | FAQ, backend |

Phase 3: Priority Scoring

Score each keyword 1–10 based on:

• Search volume (estimated from category context)
• Relevance to product (1–5 scale)
• Competition level (# of sponsored results)
• Conversion intent (informational vs. transactional)

Priority formula: (Volume × Relevance × Intent) / Competition

Phase 4: Placement Strategy

| Location | Keyword Type | Character Limit | |----------|-------------|-----------------| | Title | Top 3–5 keywords | 200 bytes | | Bullet 1 | Feature keywords | 500 bytes each | | Search Terms (backend) | Long-tail, synonyms | 250 bytes | | A+ Content | Audience/use-case | No limit | | PPC Broad | Discovery terms | — | | PPC Exact | Proven converters | — |

Output Format

1. Keyword Universe — 30–50 keywords organized by cluster
2. Priority Matrix — top 10 keywords to focus on first
3. Placement Map — where each keyword goes (title/bullets/backend/PPC)
4. Negative List — irrelevant terms to exclude from PPC
5. Content Gaps — search intents your listing currently misses

Rules

1. Never recommend stuffing keywords unnaturally into listing copy
2. Flag brand name keywords (trademark risk)
3. Prioritize buyer-intent keywords over informational
4. Always separate PPC keywords from organic/listing keywords
5. Recommend testing 2–3 title variations for new products