📦 Install

clawhub install plg-playbook

What you get after installing:

• Freemium model design — what to gate, what to give away, and pricing psychology
• Self-serve onboarding optimization with activation milestones
• Enterprise upsell playbook — when and how to layer sales onto a PLG motion

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Product-Led Growth Playbook — Freemium to Enterprise Conversion

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

Let your product do the selling. This playbook covers the full PLG motion.

• Freemium design: What to gate, what to give away, and pricing psychology
• Self-serve onboarding: Time-to-value optimization and activation milestones
• Viral mechanics: Built-in sharing, collaboration hooks, and network effects
• Usage-based signals: Identifying expansion-ready accounts automatically
• Enterprise upsell: When and how to layer sales onto a PLG motion

Related Gingiris Skills

• Full version: https://clawhub.ai/skill/gingiris-b2b-growth
• All skills: https://clawhub.ai/user/gingiris
• Follow: @WeiYipei on X

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🔗 About the Author

Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).

• 🐦 Twitter: @WeiYipei — Daily growth tactics
• 💬 Consulting: @Iris_carrot on Telegram
• 🛒 Premium Bundle (all 5 playbooks + templates): Get on Gumroad ($249)
• 📚 40+ Free Playbooks: gingiris.tools/skills