Sales Research

Overview

This skill provides methodology and best practices for researching sales prospects. It covers company research, contact profiling, and signal detection to surface actionable intelligence.

Usage

The company-researcher and contact-researcher sub-agents reference this skill when:

• Researching new prospects
• Finding company information
• Profiling individual contacts
• Detecting buying signals

Research Methodology

Company Research Checklist

1. Basic Profile

   • Company name, industry, size (employees, revenue)
   • Headquarters and key locations
   • Founded date, growth stage

2. Recent Developments

   • Funding announcements (last 12 months)
   • M&A activity
   • Leadership changes
   • Product launches

3. Tech Stack

   • Known technologies (BuiltWith, StackShare)
   • Job postings mentioning tools
   • Integration partnerships

4. Signals

   • Job postings (scaling = opportunity)
   • Glassdoor reviews (pain points)
   • News mentions (context)
   • Social media activity

Contact Research Checklist

1. Professional Background

   • Current role and tenure
   • Previous companies and roles
   • Education

2. Influence Indicators

   • Reporting structure
   • Decision-making authority
   • Budget ownership

3. Engagement Hooks

   • Recent LinkedIn posts
   • Published articles
   • Speaking engagements
   • Mutual connections

Resources

• resources/signal-indicators.md - Taxonomy of buying signals
• resources/research-checklist.md - Complete research checklist

Scripts

• scripts/company-enricher.py - Aggregate company data from multiple sources
• scripts/linkedin-parser.py - Structure LinkedIn profile data