Social Producer

Create coordinated social media content packs with multiple assets.

This is an orchestrator skill that combines:

• Image generation (Gemini Image)
• Short video generation (Veo 3.1)
• Audio/music (Lyria, Gemini TTS)
• Asset assembly and formatting

What You Can Create

| Type | Example | |------|---------| | Launch kit | Hero video + carousel images + short clips | | Content pack | 5 posts for a week (mix of images/videos) | | Campaign assets | Multiple formats for one campaign | | Social series | Episodic content (tips, facts, stories) | | Platform kit | Same content in multiple aspect ratios |

Prerequisites

• GOOGLE_API_KEY - For Gemini (images), Veo (video), Lyria (music), TTS
• FFmpeg installed: brew install ffmpeg

Workflow

Step 1: Gather Requirements (REQUIRED)

⚠️ DO NOT skip this step. Use interactive questioning — ask ONE question at a time.

Question Flow

⚠️ Use the AskUserQuestion tool for each question below. Do not just print questions in your response — use the tool to create interactive prompts with the options shown.

Q1: Platform

"I'll create your social media content pack! First — which platform(s)?

• Instagram
• TikTok
• YouTube
• LinkedIn
• All of the above
• Or specify"

Wait for response.

Q2: Quantity

"How many pieces of content?

(e.g., 5 posts, 10 assets, a week's worth)"

Wait for response.

Q3: Types

"What content types?

• Images only
• Videos/Reels only
• Mix of both
• Or specify"

Wait for response.

Q4: Theme

"What's the theme or campaign?

• Product launch
• Tips/educational series
• Brand awareness
• Promotional/sale
• Or describe your own"

Wait for response.

Q5: Assets

"Do you have existing assets to use?

• Product photos (provide paths)
• Logo/brand assets
• Brand colors/guidelines
• No, generate everything"

Wait for response.

Quick Reference

| Question | Determines | |----------|------------| | Platform | Aspect ratios and format requirements | | Quantity | Number of assets to generate | | Types | Image vs video generation | | Theme | Content direction and messaging | | Assets | Whether to use existing or generate |

---

Step 2: Plan the Content Pack

Create a manifest of assets to generate:

Example: Product Launch Kit

SOCIAL CONTENT PACK: New Headphones Launch

PLATFORMS: Instagram, TikTok, LinkedIn

ASSETS TO CREATE:

1. Hero Video (Reel/TikTok)
   - Format: 9:16 vertical, 15-30s
   - Content: Product reveal + features
   - Audio: Trending-style music + text overlays
   
2. Carousel Images (Instagram)
   - Format: 1:1 square, 5 images
   - Content: Feature breakdown, specs, lifestyle
   
3. Product Shots (All platforms)
   - Format: 1:1 square, 16:9 landscape
   - Content: Clean product images, different angles
   
4. Short Clips (Stories/TikTok)
   - Format: 9:16 vertical, 5-8s each
   - Content: Quick feature highlights
   
5. LinkedIn Banner
   - Format: 1200x627
   - Content: Professional product showcase

---

Step 3: Generate Assets by Type

Images (Gemini)

Product shots:

# Square format
python3 ${CLAUDE_PLUGIN_ROOT}/skills/image-generation/scripts/gemini.py \
  --prompt "Premium wireless headphones, product photography, clean white background, professional lighting, 3/4 angle" \
  --aspect-ratio "1:1" \
  --resolution "2K"

# Lifestyle shot
python3 ${CLAUDE_PLUGIN_ROOT}/skills/image-generation/scripts/gemini.py \
  --prompt "Person wearing premium headphones, urban setting, modern lifestyle, candid moment, warm lighting" \
  --aspect-ratio "4:5" \
  --resolution "2K"

Carousel frames:

# Feature 1
python3 ${CLAUDE_PLUGIN_ROOT}/skills/image-generation/scripts/gemini.py \
  --prompt "Infographic style: Wireless headphones with '40hr battery' text overlay, clean modern design, brand colors blue and white" \
  --aspect-ratio "1:1"

# Feature 2
python3 ${CLAUDE_PLUGIN_ROOT}/skills/image-generation/scripts/gemini.py \
  --prompt "Infographic style: Headphones with 'Active Noise Cancelling' visual representation, sound waves, modern design" \
  --aspect-ratio "1:1"

With user's product image as reference:

python3 ${CLAUDE_PLUGIN_ROOT}/skills/image-generation/scripts/gemini.py \
  --prompt "Product in lifestyle setting, coffee shop, warm lighting" \
  --reference "/path/to/product.jpg" \
  --aspect-ratio "4:5"

---

Short Videos (Veo)

Vertical reel (9:16):

python3 ${CLAUDE_PLUGIN_ROOT}/skills/video-generation/scripts/veo.py \
  --prompt "Quick product reveal, headphones emerging from shadow, dynamic camera movement, trendy social media style" \
  --model veo-3.1 \
  --duration 8 \
  --aspect-ratio "9:16"

Feature highlight clip:

python3 ${CLAUDE_PLUGIN_ROOT}/skills/video-generation/scripts/veo.py \
  --prompt "Close-up of headphone ear cup, finger tapping to skip song, satisfying gesture, clean aesthetic" \
  --model veo-3.1-fast \
  --duration 6 \
  --aspect-ratio "9:16"

---

Audio for Videos (Lyria)

Trending-style background music:

python3 ${CLAUDE_PLUGIN_ROOT}/skills/music-generation/scripts/lyria.py \
  --prompt "trending social media music, upbeat, modern, catchy, TikTok style" \
  --duration 20 \
  --bpm 120

---

Assemble Video with Audio

python3 ${CLAUDE_PLUGIN_ROOT}/skills/media-utils/scripts/video_audio_merge.py \
  --video product_reveal.mp4 \
  --music trending_music.wav \
  -o reel_final.mp4

---

Step 4: Format for Platforms

Common aspect ratios:

| Platform | Format | Aspect Ratio | Resolution | |----------|--------|--------------|------------| | Instagram Feed | Square | 1:1 | 1080x1080 | | Instagram Feed | Portrait | 4:5 | 1080x1350 | | Instagram Reels | Vertical | 9:16 | 1080x1920 | | Instagram Stories | Vertical | 9:16 | 1080x1920 | | TikTok | Vertical | 9:16 | 1080x1920 | | YouTube Shorts | Vertical | 9:16 | 1080x1920 | | LinkedIn | Landscape | 1.91:1 | 1200x627 | | Twitter/X | Landscape | 16:9 | 1200x675 | | Facebook | Multiple | 1:1, 16:9 | 1200x1200 |

To resize video for different platforms:

# Instagram Reel to YouTube Short (same ratio, just re-export)
cp reel.mp4 youtube_short.mp4

# Square to landscape (may crop)
ffmpeg -i square.mp4 -vf "crop=ih*16/9:ih" landscape.mp4

---

Step 5: Deliver the Content Pack

Organize output:

social_pack_headphones_launch/
├── instagram/
│   ├── reel_product_reveal.mp4
│   ├── carousel_1_battery.png
│   ├── carousel_2_anc.png
│   ├── carousel_3_comfort.png
│   ├── carousel_4_lifestyle.png
│   ├── carousel_5_cta.png
│   └── story_feature_1.mp4
├── tiktok/
│   ├── reveal_video.mp4
│   └── feature_clips/
│       ├── tap_controls.mp4
│       └── battery_life.mp4
├── linkedin/
│   └── banner_professional.png
└── shared/
    ├── product_shot_square.png
    ├── product_shot_landscape.png
    └── background_music.mp3

Delivery message:

"✅ Your social content pack is ready!

Created 12 assets:

📱 Instagram (6 assets)

• 1 Reel (15s product reveal)
• 5 Carousel images (feature breakdown)

📱 TikTok (3 assets)

• 1 Main video (15s)
• 2 Feature clips (8s each)

💼 LinkedIn (1 asset)

• Professional banner image

📦 Shared assets (2)

• Product shot (square + landscape)
• Background music track

All files organized in: social_pack_headphones_launch/

Want me to:

• Create more variations?
• Adjust any specific asset?
• Add captions/copy for posts?
• Create a posting schedule?"

---

Content Ideas by Type

Product Launch

| Asset | Content | |-------|---------| | Reel | Dramatic reveal, unboxing feel | | Carousel | Feature breakdown (5 slides) | | Stories | Behind-the-scenes, teasers | | Static | Hero shot, lifestyle shots |

Tips/Educational Series

| Asset | Content | |-------|---------| | Carousel | Step-by-step how-to | | Reels | Quick tip videos | | Static | Quote graphics, stats |

Brand Awareness

| Asset | Content | |-------|---------| | Video | Brand story, values | | Images | Team, culture, BTS | | Carousel | Mission, vision, impact |

Sale/Promotion

| Asset | Content | |-------|---------| | Reel | Eye-catching promo | | Stories | Countdown, urgency | | Static | Clear offer + CTA |

---

Batch Generation Tips

For consistency across assets:

1. Use the same reference images
2. Keep music style consistent
3. Use same voice for any narration
4. Maintain color palette in prompts

For efficiency:

1. Generate music once, reuse across videos
2. Generate base images, create variations
3. Plan all prompts before generating

---

Limitations

• Veo max duration: 8s per clip (concat for longer)
• Generation time: Videos take 1-3 min each
• Text in images: May need post-processing for perfect text
• Exact brand colors: Describe in prompts, results vary

Example Prompts

Launch kit:

"Create a social media launch kit for our new wireless earbuds. I need: 1 Instagram Reel, 5 carousel images showing features, 3 TikTok clips. Modern, premium feel."

Weekly content:

"Create 5 social media posts for this week. Mix of images and short videos. Topic: productivity tips for remote workers. Professional but friendly tone."

Campaign:

"Create social assets for our Black Friday sale. Need eye-catching visuals with '50% OFF' messaging. Instagram + TikTok formats. Urgent, exciting energy."

With brand assets:

"Using these product photos, create a content pack: 3 lifestyle images, 2 short videos, 1 carousel. Our brand colors are navy and gold."