Vercel Analytics

Privacy-friendly, real-time traffic insights and Web Vitals for Vercel-deployed applications. Zero configuration with automatic Core Web Vitals tracking.

Quick Start

npm install @vercel/analytics

Next.js App Router

// app/layout.tsx
import { Analytics } from '@vercel/analytics/react';

export default function RootLayout({ children }: { children: React.ReactNode }) {
  return (
    <html lang="en">
      <body>
        {children}
        <Analytics />
      </body>
    </html>
  );
}

Next.js Pages Router

// pages/_app.tsx
import { Analytics } from '@vercel/analytics/react';
import type { AppProps } from 'next/app';

export default function App({ Component, pageProps }: AppProps) {
  return (
    <>
      <Component {...pageProps} />
      <Analytics />
    </>
  );
}

Configuration Options

import { Analytics } from '@vercel/analytics/react';

<Analytics
  mode="production"  // 'production' | 'development' | 'auto'
  debug={false}      // Enable debug mode
  beforeSend={(event) => {
    // Modify or filter events before sending
    if (event.url.includes('/private')) {
      return null;  // Don't track
    }
    return event;
  }}
/>

Custom Events

Track custom events beyond page views.

import { track } from '@vercel/analytics';

// Basic event
track('signup_clicked');

// Event with properties
track('item_purchased', {
  productId: 'prod_123',
  price: 29.99,
  currency: 'USD',
});

// Form submission
function ContactForm() {
  const handleSubmit = (e: React.FormEvent) => {
    e.preventDefault();
    track('contact_form_submitted', {
      source: 'footer',
    });
    // Submit form...
  };

  return <form onSubmit={handleSubmit}>...</form>;
}

Server-Side Tracking

// app/api/checkout/route.ts
import { track } from '@vercel/analytics/server';
import { NextRequest, NextResponse } from 'next/server';

export async function POST(request: NextRequest) {
  const { orderId, amount } = await request.json();

  await track('purchase_completed', {
    orderId,
    amount,
  });

  return NextResponse.json({ success: true });
}

Web Vitals (Speed Insights)

Track Core Web Vitals with Vercel Speed Insights.

npm install @vercel/speed-insights

// app/layout.tsx
import { Analytics } from '@vercel/analytics/react';
import { SpeedInsights } from '@vercel/speed-insights/next';

export default function RootLayout({ children }: { children: React.ReactNode }) {
  return (
    <html lang="en">
      <body>
        {children}
        <Analytics />
        <SpeedInsights />
      </body>
    </html>
  );
}

Custom Web Vitals Reporting

// app/layout.tsx
'use client';

import { useReportWebVitals } from 'next/web-vitals';

export function WebVitals() {
  useReportWebVitals((metric) => {
    console.log(metric);
    // {
    //   id: 'v3-1234567890',
    //   name: 'LCP',
    //   value: 2500,
    //   rating: 'good',
    //   delta: 2500,
    //   entries: [...],
    //   navigationType: 'navigate',
    // }

    // Send to your analytics
    // gtag('event', metric.name, { value: metric.value });
  });

  return null;
}

Instrumentation Client

For advanced analytics setup:

// instrumentation-client.ts
export function register() {
  // Initialize analytics, error tracking, etc.
  console.log('Analytics initialized');
}

React (Non-Next.js)

import { inject } from '@vercel/analytics';

// Call once on app load
inject();

// Or with options
inject({
  mode: 'production',
  debug: true,
});

React Component

import { Analytics } from '@vercel/analytics/react';

function App() {
  return (
    <>
      <YourApp />
      <Analytics />
    </>
  );
}

Event Filtering

<Analytics
  beforeSend={(event) => {
    // Remove query params from URLs
    const url = new URL(event.url);
    url.search = '';
    event.url = url.toString();

    // Filter specific paths
    if (event.url.includes('/admin')) {
      return null;
    }

    return event;
  }}
/>

Development Mode

Analytics are disabled by default in development. Override:

<Analytics mode="development" debug={true} />

Or use environment variable:

# .env.local
NEXT_PUBLIC_VERCEL_ANALYTICS_DEBUG=true

Viewing Analytics

Analytics are available in the Vercel Dashboard:

Go to your project on Vercel
Click "Analytics" tab
View page views, unique visitors, referrers, and more

With Other Frameworks

SvelteKit

<!-- src/routes/+layout.svelte -->
<script>
  import { inject } from '@vercel/analytics';
  import { browser } from '$app/environment';

  if (browser) {
    inject();
  }
</script>

<slot />

Astro

---
// src/layouts/Layout.astro
import { Analytics } from '@vercel/analytics/react';
---

<html>
  <body>
    <slot />
    <Analytics client:only="react" />
  </body>
</html>

Vue/Nuxt

<!-- app.vue -->
<script setup>
import { inject } from '@vercel/analytics'

onMounted(() => {
  inject()
})
</script>

TypeScript

import { track } from '@vercel/analytics';

interface PurchaseEvent {
  productId: string;
  price: number;
  quantity: number;
}

function trackPurchase(event: PurchaseEvent) {
  track('purchase', event);
}

Privacy Features

No cookies used
GDPR compliant
No personal data collected
IP addresses are anonymized
Data stored in EU or US (your choice)

Best Practices

Add Analytics component once - In root layout
Use beforeSend for PII - Filter sensitive URLs
Add Speed Insights - For Core Web Vitals
Track meaningful events - Conversions, signups, purchases
Use server-side tracking - For sensitive operations
Enable in production only - Default behavior