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Xhsfenxi

小红书博主分析全流程skill——拆解账号定位、提炼爆款选题公式、输出结构化报告及商业版Word。内置三型博主分类（荒诞美学型/共鸣命名型/现实策略型），基于多位真实博主深度分析。支持单账号深度拆解、多账号对比、自定义学习报告，证据分级（公开主页→截图→第三方公开资料→推断），所有交付物可...

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xhsfenxi — 小红书博主分析 Skill

公开页分析 · 三型博主分类 · 爆款选题公式提炼 · 多账号对比 · Markdown/商业Word交付

When to Use

Use this skill when the user asks to:

  • analyze a Xiaohongshu / RED creator account
  • identify which archetype a creator belongs to (荒诞美学型 / 共鸣命名型 / 现实策略型)
  • summarize an account's positioning, audience, style, or content pillars
  • extract a viral topic formula or reusable content method
  • compare two or more benchmark creators
  • learn what can be copied vs what must stay differentiated
  • turn the analysis into a Markdown report, Word report, or business-style deliverable

Typical trigger phrases:

  • "分析这个小红书博主"
  • "拆一下这个账号"
  • "做爆款选题公式"
  • "帮我做对标分析"
  • "做成商业版 Word"
  • "这个博主是哪一型？"
  • "compare these two RED creators"
  • "extract the topic formula from this account"

Three-Archetype Classification System

Distilled from real analyses of multiple Xiaohongshu creators.

Type A — 荒诞美学型 (Absurdist Aesthetics)

Representative archetype:

Core pattern: wraps serious or philosophical content in absurdist humor and high-quality visuals.

| Dimension | Characteristics | |-----------|----------------| | Content kernel | Absurdist filter on everyday life; philosophical undertone | | What users get | Entertained + moved + aesthetically immersed | | Title mechanism | Contrast (grand setting × mundane action) + unified brand symbol | | Brand symbol | A single recurring tag, e.g. "（劲爆）" | | Expression style | Humorous, high-production, literary naming | | Commercial fit | High-end lifestyle, travel, photography, luxury brands | | Replication difficulty | High — depends on accumulated visual aesthetic sensibility |

Identifying markers:

  • All content tied together by a signature phrase or visual symbol
  • Serious topics expressed lightly; absurd topics expressed earnestly
  • Titles feel like literary naming, not just descriptions

Type B — 共鸣命名型 (Resonance & Naming)

Representative archetype:

Core pattern: translates personal experience into universally relatable life-stage propositions, named in memorable ways.

| Dimension | Characteristics | |-----------|----------------| | Content kernel | Youth growth, worldview expression, life-stage naming | | What users get | Understood + named + given a new perspective | | Title mechanism | Proposition feeling + metaphor + judgment | | Brand symbol | Signature conceptual phrases and naming patterns | | Expression style | Warm, perceptive, aesthetically refined | | Commercial fit | Growth/education/creative platforms, mid-range lifestyle | | Replication difficulty | Medium — method learnable, requires genuine observation |

Identifying markers:

  • Content "names" vague emotional states people couldn't articulate
  • Private experience → universal proposition
  • Titles read like thoughtful questions or redefinitions

Type C — 现实策略型 (Reality & Strategy)

Representative archetype:

Core pattern: breaks down unspoken real-world rules and provides executable strategies for ordinary people to move upward.

| Dimension | Characteristics | |-----------|----------------| | Content kernel | Ordinary woman's upward mobility, reality rule-breaking | | What users get | Validated + activated + empowered with actionable moves | | Title mechanism | Conflict words + counter-intuitive framing + strong stance | | Brand symbol | Self-labeling with perceived weakness (先夺走羞耻感) | | Expression style | Sharp, realistic, strong-attitude conclusions | | Commercial fit | Mass consumer, career, e-commerce, practical tools | | Replication difficulty | Medium — framework learnable; don't copy the surface aggression |

Identifying markers:

  • Titles feel slightly improper but undeniably accurate
  • Each piece breaks an unspoken rule or collapses an information gap
  • Users feel "刺但有用" — uncomfortable but useful

Mixed Formula (Advanced)

The most powerful content often combines two archetypes:

Type B resonance/naming × Type C reality/strategy = Content that both "understands you" and "tells you what to do next"

Use scripts/archetype.js to quickly identify which archetype(s) an account fits.

Core Operating Rules

  1. Use public evidence first. Prefer search pages, homepage/profile pages, and other publicly visible surfaces.
  2. Do not fake detail-page access. If post detail pages are blocked by risk control, say so clearly.
  3. Grade evidence quality. Treat sources in this order:
    • Level A: visible Xiaohongshu public pages / user screenshots
    • Level B: other public sources (podcasts, interviews, encyclopedias, analytics sites)
    • Level C: synthesis / inference based on repeated visible patterns
  4. Do not present public estimates as backend truth. Third-party follower or pricing data are supporting clues, not audited facts.
  5. Ask for 3–10 representative post links or screenshots when the user wants deep post-level analysis.
  6. Deliver something useful even when blocked. If detail pages fail, still produce a homepage-level strategic report.
  7. Always identify the archetype. Every analysis should name which of the three types (or hybrid) the account belongs to — this frames the entire report.

Default Workflow

1) Clarify the task shape

Lock the requested output mode before heavy research:

  • Structured account report
  • Viral topic formula
  • Archetype identification
  • Two-or-more-account comparison
  • "How to learn from this creator without copying them"
  • Business-style Word deliverable

Use scripts/intake.js for a fast intake template.

2) Gather source inputs

Collect whatever the user already has:

  • account name
  • Xiaohongshu homepage/search URL
  • screenshots
  • external links (podcasts, news, interviews)
  • target output path
  • whether they need Word / clickable TOC / business styling

3) Research with the source ladder

Read references/workflow.md for the full ladder.

Preferred tool pattern:

  • web_search for public discovery
  • browser or browser-use for homepage/search-page inspection
  • web_fetch for readable public pages
  • image for screenshot analysis
  • read for any local Markdown reports already created

4) Classify the archetype

Before deep analysis, make a preliminary archetype call:

  • Run node scripts/archetype.js <creator-name> to print the classification prompt
  • Answer: Type A (荒诞美学) / Type B (共鸣命名) / Type C (现实策略) / Mixed
  • The archetype frames the entire lens of the analysis

5) Build the account model

Extract and write down the five layers:

  1. Identity — who the creator is framed as
  2. Audience contract — why people follow them
  3. Topic system — what recurring problems/desires they cover
  4. Expression system — how titles and openings work, including any brand symbol
  5. Transferability — what another account can actually learn

6) Produce the deliverables

Always output the three standard DOCX files directly — no intermediate Markdown step needed:

| Output file | When to produce | |-------------|----------------| | 账号名-结构化总结报告.docx | Single creator analysis | | 账号名-爆款选题公式.docx | Single creator topic formula | | 选题公式学习-综合版.docx | Multi-creator comparison |

Use scripts/docx-plan.js <creator-name> to get the exact build command. See references/workflow.md for the Word TOC fix checklist if needed.

Deliverables

Three standard output files. Always produce as .docx directly.

账号名-结构化总结报告.docx

Single creator full breakdown. Sections:

  1. Account snapshot
  2. Archetype classification + rationale
  3. Strategic positioning
  4. Audience and emotional contract
  5. Content pillars
  6. Title / hook system + brand symbol analysis
  7. Narrative structure
  8. Commercialization clues
  9. What to learn
  10. What not to blindly copy
  11. Conclusion

账号名-爆款选题公式.docx

Single creator topic formula. Sections:

  1. Why this creator produces strong topics (archetype-based)
  2. Total formula
  3. 3–6 recurring topic models
  4. Title formulas
  5. Body structure formulas
  6. Distribution / comment triggers
  7. How to migrate to another account
  8. 10–30 ready-to-use topic directions

选题公式学习-综合版.docx

Multi-creator comparison. Sections:

  1. Why compare these creators together
  2. Archetype map
  3. Shared foundations + key differences
  4. Hybrid formula
  5. Which path fits which use case
  6. 30 combined topic directions
  7. Final recommendation

Word Output

Run node scripts/docx-plan.js <creator-name> to get the exact build command.

Standard build: python3 build_docx6.py <creator-name>

If TOC / bookmark issues appear: run inspect_docx.py then fix_final2.py. See references/workflow.md for the full fix checklist.

Output Files

Three files, always .docx:

  • 账号名-结构化总结报告.docx
  • 账号名-爆款选题公式.docx
  • 选题公式学习-综合版.docx (comparison / multi-creator)

Use scripts/report-plan.js <creator-name> to confirm filenames.

Scripts

| Command | Purpose | |--------|---------| | node scripts/intake.js | Print a structured intake template for a new analysis task | | node scripts/intake.js --json | Same as above, JSON format | | node scripts/archetype.js <creator-name> | Print the archetype classification prompt | | node scripts/archetype.js <creator-name> --quick | Print a quick-read archetype cheatsheet | | node scripts/report-plan.js <creator-name> | Print recommended deliverables and filenames | | node scripts/report-plan.js <A> <B> --mode compare | Print a comparison deliverable plan | | node scripts/docx-plan.js <creator-name> | Print Word generation plan using build_docx*.py |

Limitation Policy

Always state which situation applies:

  • Homepage-level only: enough for strategic analysis, not enough for exact post-body claims
  • Mixed-source analysis: Xiaohongshu public pages + third-party public clues
  • Deep-dive mode: based on user-provided screenshots / links / transcripts

If blocked by risk control, say so and continue with the strongest available public evidence.

What Good Output Looks Like

A strong output is:

  • structured
  • archetype-aware (names and reasons the type)
  • evidence-aware (grades sources)
  • strategically useful
  • honest about access limits
  • directly reusable in future reports

Avoid vague praise, empty creator admiration, or unsupported claims about hidden metrics.

References

Read only when needed:

  • references/workflow.md — detailed evidence ladder, execution runbook, Word TOC fix guide
  • references/templates.md — report templates, archetype-specific section structures, naming patterns

Proven Analyses Archive

Three full analyses have been completed and archived in:

openclaw_cosmo/afa/小红书分析与工作流归档/01-分析报告与选题公式/

| Archetype | Type | Key Insight | |-----------|------|-------------| | 荒诞美学型 | Type A | 品牌符号 + 反差标题 + 哲思轻量化输出 | | 共鸣命名型 | Type B | 私人经历→公共命题，给模糊状态命名 | | 现实策略型 | Type C | 困境→说破→规则→策略→爽感 |

These archetypes are the ground truth for the classification system.

Version: 2.1.0 · Created: 2026-04-08 · Updated: 2026-04-09