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Use when auditing a paid ad account for ROAS quality, wasted spend, or measurement integrity before scaling; runs RQS scoring with veto checks and a SHIP/FIX/BLOCK gate on your own exported account da…
Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an early-flight baseline …
Use when platform-reported conversions disagree with GA4/ecommerce, when you suspect Meta and Google are double-counting the same sales, or for a standing (monthly) reconciliation workbook that de-dup…